APC: Marketing Property (Only at WAKEFIELD)

Letting property requires an understanding of factors such as client objectives, investment aims, and how lease terms influence rental value, capital value, estate management, rental growth prospects and perhaps redevelopment or refurbishment potential.

Sales and development work will involve consideration of disposal methods, and other factors e.g. should planning consent be secured before marketing? An agent must be familiar with agency law, and how to conduct themselves during property transactions.

SPEAKER:

Austen Imber

Austen is a training and development adviser, and APC assessor whose further interests include the position as editor/author of Estates Gazette’s Mainly for Students series.

He has worked as a general practice surveyor in the private practice, public and corporate sectors, and retains an advisory role in respect of some previous interests.

AIMS:

The seminar ensures that candidates are aware of what they need to know in respect of marketing having regard to factors including their choice of critical analysis, specialist area (as advised on RICS final assessment application forms) competencies and experience stated in the summary of progress/experience.

SCOPE OF THE SEMINAR:

The seminar will:

• Summarise initial processes in respect of marketing, including conflict of interest, terms of instruction, client objectives, inspection, measurement, marketing report, valuation/pricing etc.
  

• Make links between marketing and landlord & tenant, estate management, investment, valuation, planning and development work.
  

• Examine the pros and cons of methods of disposal: auction, private treaty, tender.
  

• Examine marketing different property interests and managing budgets.
  

• Consider market factors such as rents, yield, market and economic conditions.
  

• Summarise key law e.g. the Property Misdescriptions Act, Misrepresentation Act and Estate Agents Act

AFTERNOON SESSION - 2.00 p.m. to 5.00 p.m.

Monday, 3 November 2003 - WAKEFIELD